Designing a website for your company can appear to be an overwhelming task, especially if you are working from scratch. The professional nature of your business needs to come through in your website and you need to give prospective customers the information that they want to know before deciding whether to do business with you. Your website’s appearance and feel is not something that should be overlooked or taken lightly, as this is the first point of contact between you and your potential clients, and you want to impart a feeling of competent professionalism. The following are some essential things that you should bear in mind when talking with web design agencies that you are considering hiring:
Try Not To Give Too Much Information – While you might want to give your customers whatever information you see fit, there is such a thing as too much information. Keep your homepage simple, giving customers the purpose of your business, the products or services that you sell, and the qualities that make you good to deal with. You can always provide links within the essential text to other more specific information that you feel your potential customers may wish to know about.
Text – Most websites are predominantly made up of text, and so getting the text aspect of your website correct can really make or break it. Black text on a white background is what most visitors prefer but you do not have to take that approach so long as you ensure that the color of the text clearly contrasts to the color of the background. Arial, Times New Roman, or Verdana are the ideal fonts to use for your text, since they are most familiar to web users and the are easiest to skim read.
Pictures & Images – These are necessary as they can help pull an entire website together and give it a finished look. At the same time, try to not have pictures take precedence over text. You can definitely save some money if you take your own pictures, but if you want to guarantee quality, you should hire a professional to take the pictures for you, or buy them from a stock photo website for as little as a few dollars a piece.
Embedded music / video – While you may think that putting music or videos on your website will improve the quality, only in rare cases does this work. If you really want to put videos or music on your website, do not make them auto-play; give your visitors the option of whether or not to listen / watch. Studies have shown that forcing visitors to listen to music or watch videos, especially if they are not interesting, is a major reason for people leaving a website quickly.
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