By now everyone knows that keywords and SEO go hand in hand with one another. They are one of the main elements of optimizing your website and they must be paid attention to. However, many people overlook some of the smaller details with keywords that end up making a big difference in your success.
Most of us performing SEO work tend to want to take things too far. In other words, we get ahead of ourselves and try to everything we can as quickly as possible. With this thinking, people sometimes jam 10 keywords onto a single web page, hoping that they will rank highly for all of them. However, this is not the way it works any longer and too many keywords can damage your rankings.
In actuality, SEO takes much more precision than that. There was a time when SEO first picked up steam when that kind of strategy may have worked. At that time, a lack of competition and a lack of sophistication made basic SEO strategies such as this work.
However, this kind of strategy is no longer effective, and most people try to go after too many keywords on a single page of their website. If you have a huge list of keywords, it’s not smart to try to rank for each of them on every page of your site. You’re only thinning out your association with each individual keyword and wasting your time and effort. Additionally, your content will up looking spammy to both visitors and search engines that see all of those keywords on one page.
However, in actuality the opposite is true. More is less when it comes to SEO and the number of keywords you are trying to target. By targeting too many on a single web page, you aren’t doing anything but thinning out your focus. You’ll also likely be including so many keywords that your content will come across as spam to both the search engines and your visitors.
So what’s the solution for how many keywords to include? There is no exact number, but a good start is to target 2 to 3 keywords per page with your SEO strategies. Then, if you have a dozen pages on your website and that list of 25 keywords, you can make each page go after about 2, and you’ll be targeting every one of your keywords. You’ll be reducing the overload and making your site much more specific and targeted. Your SEO results will quickly improve and your rankings will soar.
When you break up your site and individual pages like this you will be able to target a complete list of keywords effectively. Each page will have a few keywords that they can rank for and you’ll avoid using anything excessively. It’s the best way to use keywords across your entire site and it will produce great results for you in the search engines.
Of course, use your good judgment when you determine how many keywords you want to target on each individual web page. Think about factors such as what the page deals with and how much content it has. But remember, when in doubt a smart guideline is not to target more than 2 or 3 different keywords per each page of your site.
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