If you’re like most other chiropractors, you probably have a website online that you were told was going to draw thousands of new customers, but those claims have proven to be empty. Perhaps some webmaster enticed you with claims of past successes, but you still see no new patients walking through your doors. This is the reality of chiropractic marketing today. You’re spending tons of money and seeing little results. This is horrible news in these harsh economic times.
This is absolutely a lie that many website creators keep from you so you will continued to host your website at their many times expensive service. Just because you have a professional, expensive and aesthetically appealing website doesn’t automatically mean it will make you a boatload of money.
When you dive into the world of internet marketing and Web 2.0, you’re diving into the chiropractor’s goldmine. If you refuse to tap into this new and powerful form of marketing, you’ll most likely be left in the dust, which is exactly where most of the other chiropractors are today. It seems like the options are endless online. With all the different strategies including Pay-Per-Click, Banner Ads, email marketing, and social media marketing, the question becomes: How do you decide?
You need to understand that expensive marketing tactics are a thing of the past, and they will drown you if you continue to use them. Businesses are just beginning to wake up to the potential and necessity of marketing online, and social media is the Mecca of this new trend. When you start a marketing campaign through MySpace, YouTube, Facebook, Digg, or LinkedIn, you will begin to see your business expand before your very eyes. And not only that, but these networks are totally free.
It’s imperative to have a mentor that can show you how to drive hundreds or thousands of highly-targeted visitors and traffic to your website daily. If you go at it alone, you risk wasting thousands of dollars on paid or ineffective advertising for mediocre results.
Video marketing on YouTube and other websites like it provide you a simple, free medium to propagate your message to your community so that boatloads of people will continuously see you. The best part is, these videos work for you 24 hours a day, 7 days a week absolutely free!
After only a few short months, some of my videos were seen by literally thousands of people. If this were a Pay-Per-Click engine, can you even imagine how much that would have cost? That’s a huge amount of money! You can get some phenomenal indexing for your video on Google if you know the tricks of the trade. Soon you’ll find yourself at the top of the search engine, for a price that’s cheaper than you ever imagined.
Don’t ever trust a chiropractic webmaster who says that you’ll magically drive a wealth of new business to your site naturally once it’s started. This is simply not true! Even if you have the most beautiful, expensive website in the world, no one will see it if they don’t know that it’s there! Marketing on these social media sites online is the perfect and cheap way to drive thousands of people to your website daily; even while you sleep. So what are you waiting for?
