I’ve heard Facebook advertising and marketing is challenging and high priced, is that true? Precisely why demographics are important to profitable Facebook marketing. Facebook advertising may be very cost-effective, learn how.
There are increasingly more people vying for high quality traffic which only makes things tougher for everyone else. But all is certainly not lost because there are places like Facebook where you can buy targeted traffic. You can find just about any kind of targeted market at Facebook, and even though it’s paid traffic there are still tons of marketers who are using it. Solid and proven Facebook advertising tips are what’s in store for you in the balance of this article.
After you create your first ad campaign, you’ll want to write more ads so you can split test them against each other. Facebook ads are not the same as PPC ads in which the ad is only served up once per search query, and then when the surfer leaves the SERPS page the ads are usually never seen again. This environment is totally different at Facebook; and it is not the same as PPC where the ad is encountered only once. It’s possible that your ad may be viewed by your target market 15 to 20 times over a seven day period. However, familiarity breeds contempt, and there is the real possibility that your ad will become stale.People need a measure of different, and all that means is you don’t want them viewing the same ad all the time. The easy solution is to make multiple ads each and every week. It’s cool because Facebook ad groups are allowed 10 or more ads in them. If you want them to appear different, then just change the headline for each ad – up to you. You can change headlines, or keep them the same and use different graphics or copy. In addition, you can also put your traffic into different age groups. The best method for achieving this is to create age groups with gaps of 5 years. However, do not think that you have to limit yourself to just groups with 5 year gaps. This one feature has plenty of potential for testing. You’d be able to test the kind of response you’re getting from certain age groups and then target your ads according to that. As the days go by, you will discover that these responses begin to get a little predictable, which makes your job much easier to do. This is when you’d be able to cater to people of different age groups with products that are specifically tailored for them.
The third tips is pertains to bidding higher in order to obtain a fast ad approval. This is something that every Facebook advertiser knows about. Facebook reacts to your ad submission faster when you have high bids. You have the option to change your placed ad once it is approved. However, if your ads are not getting approved after a while, then this is precious time that you could be testing your ads. So, utilize this trick to your advantage for as long as you can. In conclusion, Facebook is growing and if you want to benefit from it, you must do a lot testing for your ad campaign to succeed.
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