In the last issue, you learned the right way to interact with your friends and fans on Facebook. In this issue, we are going to talk about using Facebook marketing to deliver something of worth to your prospects and customers.
Did you know that 50% of Facebook users log in to their accounts each day? This simply means that there are around 250 million of the social networks 500 million who might be able to see your Page.
Think of the large number of people that your company can reach. That can equate to enormous amounts of cash in revenue and even more work opportunities that you can actually get a chance to get involved in.
Still only a few Facebook accounts have the potential to acquire customers. You’ll need to tweak and test your page til it reaps a satisfiable result.
It’s vital that you first assess whether your Facebook business page is presenting useful outcomes while keeping your reputation wholesome.
Do you want to give a touch of corporate professionalism as an extension of your traditional office?
Do you want to add a touch of fun and excitement which will appeal to your audience?
Or are you just looking to create a community with which all questions and other concerns of your customers can be dealt with?
It’s important that you always regard value as your top priority whenever posting anything on your page. Avoid posting dull or unnecessary things. At times with a business page, you just have to stand against the temptation of being too particular even when such a medium calls for it.
Here are some other helpful hints you may find useful:
– Get Testimonials from Customers
It used to be that people who want to keep up with their families and friends would just have to visit their Facebook profile page, view photos, send messages and the like. Nowadays, social media management provides a lot of benefits to businesses. You can convince prospects by using testimonials from your current customers or clients. With that being said, asking your customers for feedback is a good idea. Of course, you would most appreciate highly positive feedback if given under your own accord. However, this may not always be the case based on the value of your products or services. So offer incentives, give out prizes or hold a contest. For instance, how about a 5% price cut for every nice feedback?
– Personally Connect With Potential Clients or Customers
Whenever there are inquiries with regards to your products or services on Facebook, always make sure that you get back to them straight away. Also, you’ll gain a good impression by answering the inquiries very timely. If you are unable to do this, say sorry for the late reply.
To help you with answering questions, you should also hold as much details in your Landing Page (or your Profile Page). You can use the Notes section for this or other similar applications on Facebook.
– Post Relevant Pictures
Quite a few use the Photos Page while others make pseudo-shops where they feature their products. Any of these is fine as long as the product images are shown in high quality. Working with low-end pictures will give your products a low end impression. That’s why it’s important that you come up with eye-catching, even innovative photos, if possible. When working with retail for example, zoom towards areas where there are intricate details which highlight a clothing item’s quality.
Remember these simple suggestions when coming up with content and you’ll have a good deal of prospects arriving to your business page.
Be sure to read our next issue of Facebook for Business soon.
Many online marketers are now using Facebook marketing to Get the top spot on Google. To learn more tips about making use of Facebook for Business, see here.
