Most SEO consultants will tell you that setting links is one of the most important tasks undertaken to improve search page rankings. As each link pointed towards your page is essentially a “vote” for your page, the more of these you can set – especially from highly ranked pages with high traffic – the better your placement on the search engine results will be.
Link building strategies though, can take a variety of forms depending upon the business type, size and service model. Some of these strategies (such as these used successfully by SEO Consultants in Denver!) are quite effective in attracting traffic as well as prospective clients and customers. Link building typically is done through setting them on other blogs, embedding them in articles and by directly requesting link exchanges from other page operators. Many beginning SEO’s though, stick to setting links to their site’s main landing page only. And in doing this, many miss an important opportunity to attract traffic to useful pages and information within their website environment.
‘Deep Linking’ Most company web pages are a collection of several detail pages in addition to the main landing page. Companies usually post product pages or pages dedicated to sharing information about a specific product or service. Webmasters then can optimize those pages for unique keyword phrases or terms relevant to the product and not the company. The term ‘Deep Linking’ then refers to links set directly to these information or product pages and not to the company’s main landing page.
Small enterprises – such as ones that sell motor scooters and scooter parts might have an additional business providing helmets, clothing and scooter safety gear. The company – if it is seizing the opportunity – would set up a specific web page for this product line and optimize it for term similar to “scooter helmets,” leaving the main page to focus on bigger search terms like “Scooter Parts in Seattle.”
Advantages of Deep Linking In an effort to increase the number of links pointing to the site, many operators keep their focus on attracting traffic to the main landing page. Deep linking one’s pages though, can offer multiple additional opportunities to attract traffic and to have the search engines look at some of your pages individually. Search engines like sites with a depth of knowledge and significant page volume. So the product page meets two SEO objectives: it expands site volume, and provides opportunity for specific in-bound page optimization and link building.
Deep linking also enables the web operator to highlight other keywords with directly focused content. Newer companies will frequently identify a few smaller product niches, exploit them, generate some traffic and link strength to the product page first. Once some traffic is generated, then attention is given to more competitive keyword phrases. This approach is backwards from conventional wisdom, but has worked on occasion.
Setting Anchor Text for a Deep Link The central SEO effort for a product page really is the same as one directed to optimize the main landing page. Finding meaningful and useful keyword strings and then using those keywords in the title tags and appropriately within the content is the first step. Then establishing external links from other blogs and websites completes the effort. (This sounds extremely simple and in concept, it is… it is just terribly time consuming to execute.) The keyword phrases for your product page will probably then wind up being quite different from those used on your main page.
When blogging or embedding links in articles, use those same keywords to label the link. In other words, a link similar to “scooter safety helmets” that pointed to the scooter safety helmet page that contained the “scooter safety helmet” phrase in the page header and within the content, will help search engines understand that the page has information on scooter safety helmets.
Linking directly to the product pages is an important aspect of effective Search Engine Optimization. Most article posting sites allow the author to set a link or two within the text or within an author’s box. When others publish your page, they also publish your links, so article distribution can greatly enhance the number of links out in the universe that point to places on your website. One has to be a bit creative about wording and working in the anchor text to the content of a blog post or article. But once done, those deep links can generate significant traffic and sales over time.
Denver SEO Consultants design unique strategies to assist organizations increase revenue and improve sales. For more information, please visit our home page Start earning more income by contacting us today!
