If you want to launch your own website but are unsure what to do first, pay attention to the following list.
The first course of action is to get a domain name. There is a great deal of misinformation on this subject, so you may want to peruse the following criteria before settling on a domain name.
Select a domain ending with a .com.
Easy to spell.
Not likely to be misunderstood by a listener.
Free of numeric characters and dashes.
Try to include alliteration or other elements to make it memorable.
If possible, describes your product or service.
Of course, there are a couple of exceptions you should know. For example, if your site is a personal blog (whether business-oriented or not), then it is common practice to use your name even in those cases in which it is not easy to spell.
Another possible exception is the last criteria I listed. The best case is to have a domain name which is descriptive, but there are many sites where this is not the case. The best example is Google! (You would think a better name would have been “TheBestSearchEngine.com”.) Give some thought to your target audience and what makes sense to them.
Second, locate a reliable web host and sign up one of their plans.
The third step is to setup your website. You will need to make a decision fairly quickly what format will be suit your needs.
The fourth step is to put up content on your site. If you selected a blog format for your site, you will be pleased at how simple this step is.
Fifth, you will want to set up a schedule and program for promoting your site. After all, what good is having a website if no one knows about it? Some ways you can promote your site include article marketing, video marketing, viral friend scripts, press releases, forum marketing, and blog commenting.
Starting a website can be challenging and a little bit scary, but also extremely rewarding.
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