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You Don’t ‘Get’ Giving Till You Just Get Giving
Jan 8th
B1G1/BOGO (Buy One Give One) connects businesses with charitable cause right around the planet so that every business sale makes a significant difference somehow, somewhere, every second, every day. And it does much more than that. It adds a powerful marketing ‘engine’ building your own magnetism.
Michael Porter, probably the globe’s most respected business strategist says this: “I used to see this area of corporate social philanthropy as the last thing on my agenda 10 years ago, but now I agree that social and economic issues are intertwined. Corporate philanthropy – or corporate social responsibility – is becoming an ever more important field for business. Today’s companies ought to invest in corporate social responsibility as part of their business strategy to become more competitive.”
Everyone we share with about Buy 1 GIVE 1 gets it in a heart beat. It’s an idea that totally resonates. And it’s an idea whose time has come.
You can put your hand up to make a continuing difference and literally play a part, not just in leaving a legacy, but also in transforming our globe. It could be the best business and personal choice you’ve ever made. After all you will leave a legacy the question is : will it be one of consumption or one of choice.
Bill Gates has become central to this idea, calling for ‘Creative Capitalism’ in response to the vital question, he shares in TIME Magazine:
“How can we most effectively spread the benefits of capitalism and the huge improvements in quality of life it can provide to people who have been left out?”
Buy1GIVE1 is about Sharing the Joy of Giving; and giving, results from having gratitude for what we have in our lives.
Just remember – you don’t ‘get’ giving till you get giving.
Find out more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.
Why Flowers Are So Addicting
Jan 8th
Long before the invention of jewellery, women put on flowers to beautify themselves. Through their vivid colours and scent, they have helped people to improve their beauty since ancient times. In most historical civilizations, wearing flowers in the hair or around other parts of the body was considered a critical aspect of beautification, and even men were known to do this.
There are as many types of floral fragrances in nature as there are flowers. Humans have categorized flowers according to different feelings or mental dispositions and also to different occasions that the flowers best go with, and to a large extent this has been dependent on their scent and looks. The uniqueness of their fragrances has allowed perfume makers down the ages to come up with an enormous variety of products, each unique in its own way. But these days, artificial perfumes manufactured from synthetic compounds are substituting the old perfumes that contained the purest fragrances of real flowers.
The fragrance of flowers is significant not just because they can be sealed in perfume bottles. Flowers have always enjoyed a proud place as popular gift items in many cultures because of their attractiveness and pleasant fragrances. Fragrance of flowers can rouse the spirits of an individual and radically transform the whole ambience of a place. To an experienced florist, the true quality of good bouquets is that they should appeal to both the eyes and the sense of smell of a person. Moreover, hardly any auspicious ceremony is held without the use of flowers, whose scent fills the air and lingers in the whole venue.
However, in the search for more beautiful and long-lasting flowers, horticulturists down the decades have neglected the significance of scent in them. With the advent of genetic engineering in biology, this trend has been popularized further. For instance, carnations and roses that are available today are immaculate in appearance and excellent in freshness, but reckless experimentation with nature has robbed them of their delicate scent.
Hence, these days you have to cautiously check the scent of flowers before purchasing them. Whether you are getting bouquets made or buying flowers in bulk for a marriage or any other function, it is crucial that you take the counsel of a reputed and popular florist in the market.
A reputed florist in Singapore with years of experience in the industry can be located either through the internet or by enquiring people about it. A florist with a popular brand name attached to his establishment can also be a good choice. Companies doing big business will never compromise on quality or service, and so it is a wise decision to approach them, especially if you are going for a bulk purchase.
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Things To Consider In Brochure Printing
Jan 8th
Brochures are extremely effective promotional tools for all kinds of organizations. They incorporate vital info about a company like its products and their superiority over the competitor, its key features, its contact info, and so on, therefore imparting reliability to it in the market. Brochure design & printing is of high importance as they can be an important component of a successful publicity campaign. As you go with this article, you will get some valued information on different aspects of brochure printing & development.
The design process of a brochure must ensure that the end result looks professional, provides information in an intelligible and concise fashion, and is appealing to the target customers. It should use text and pictures in the right combination, while the colours should also be used carefully. All the ingredients like fonts, borders, graphics etc. should blend perfectly. The brochure must appear neat and catchy, without compromising on simplicity and order.
While developing a brochure, brochure printing aspects should be kept in mind. It is always recommended to take a test print to see what the end result will look like before sending the design for printing on a mass scale.
The design should be created keeping in mind the brochure printing budget. In case you have a restricted budget, you can always explore the option of black and white printing as it is much less expensive than colour printing. If you have a bigger budget and are looking for attractive, colorful brochures, then you should remember that such brochures come out much better on thick, shiny papers. If the brochure needs to be printed on both sides of the paper, then the paper chosen for such a product must be thick enough for fine quality printing.
Since brochure printing is done in large volume, always ask for discounts from the printer. However, never sacrifice quality, as you do not want to create a negative impression of your company on potential customers.
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How To Pick An Event Photographer
Jan 8th
There are many business events, such as the visit of a major client, or a big conference, for which you need to capture the happenings in form of photographs. To get these images, you need corporate photographers.
Taking professional images at an event is a rare skill. Unlike many other kinds of photography, the person capturing an occasion has almost no control over the way the event unfolds or the people involved. To be able to do a good job at event photography, a person certainly needs ability, plus he also needs to have a solid experience behind him. The most important thing is that there are no repeat shots for an event photographer.
You need to keep numerous factors in mind while picking a corporate photographer for an important business event. He must have a lot of precision and good knowledge of light settings for the camera, as most company events take place indoors. Even a great photographer would be of little use if the equipment is not of good quality, so you must ask for top-end equipment.
It is very important to hire an experienced corporate photographer from a renowned agency. To ensure that the photographer fits well with your needs, have a look at samples of his previous work. A good agency should also be able to provide customer feedback on past work.
Once you have chosen a photographer, discuss the requirements of the assignment with him and make your needs clear. This step is the most important, because without correct communication it would be difficult for the photographer to know what your exact needs are, and for you to be assured of good output. Moreover, a detailed discussion would put the event photographer at comfort and he would be able to deliver his job adequately well done.
Find out more about the best Singapore Photographers who are also top in their field for Wedding Photography. Visit the Uber Article Directory to get a totally unique version of this article for reprint.
Self Storage Warehousing – Suggestions To Make Your Life Easier
Jan 8th
Whether it is keeping items for a few days or a few months at a stretch, self storage warehousing comes to excellent use for both families and businesses.
Self storage warehousing scores over all other types of commercial warehousing facilities in terms of the exclusive range and standard of highly secure services they provide at affordable prices. But before selecting the self-storage company, one needs to do some planning and focus on some vital considerations to get a pleasant warehousing experience.
Your first priority as a customer should be on the exact area you require for storing your items and the prices that different self storage companies charge for providing their services. Firms having climate control technology installed must be the first preference for customers who have valuables like paintings, wooden furniture or electronic gadgets to store, because this technology can maintain ideal levels of temperature and moisture inside the units.
Moreover, cutting edge security and fire systems should be present to ensure the safety of your valuables. You cannot afford to hastily trust anyone with protection of your items, because there are many unreliable firms in the market. Thus, you need to personally make sure that the firm gives adequate stress on these issues.
There are some things to remember during the packing stage too. Make a detailed list of items and ensure proper packaging. Special care must be taken while packing brittle or metallic objects, electronic devices, and other precious items. You must also refrain from storing perishable or potentially dangerous products in the unit. Most importantly, remember to get yourself an insurance cover for the valuables placed in the self-storage facility.
Thus, getting in touch with the right self-storage facility and personally examining its market reputation, besides supervising the whole storage process right from packing to extraction, will ensure that your possessions are stored away safely for as long as you want.
Learn more about the best Warehouse facilities and find a good Storage space where the security of your important items is guaranteed. You are welcome to reprint this article – but get your own unique content version here.
Due Diligence Problems? Pass With Flying Colors
Jan 7th
Why shell out endless cash to a publicist with outrageous fees to get you a tiny insignificant article in a newspaper or magazine rag when you can literally become an industry niche sensation overnight using a carefully constructed video and a handful of long tail industry specific keywords?
Old school publicists have become that’72 bowling ally loitering, disco dancing reject while a new breed of publicists have stepped in and transformed the industry from paper, to cyberspace in only a few short years. Why traditional publicists have been adjusting that pathetic comb over hairstyle, young and aggressive publicists have been creating publicity techniques that deliver results in 24 to 48 hours as opposed to 6 to 8 weeks and as far as results, there is no comparison.
Internet marketing and publicity techniques such as strategic video submission, if done correctly will transform the direction of a failing company to “THE” industry powerhouse almost instantly by loading the video with solid, well thought out descriptions and targeted long tail keyword tags. A publicist who understand the concept of pure video publicity can tailor a campaign that can outperform any traditional publicity technique ever devised by the good ole’ boy networks who overcharge and under deliver for their clients.
Video marketing can stretch past the tiny geographic proximity of a city, across state lines and into international territory. Publicists that specialize in video marketing and other online methods used in strategic combination with one another, will have the client dominating every aspect of their industry niche.
Targeted video marketing by the Web 2.0 type publicists translates into instant client results that build stronger client relations and can transform the future of any company in any industry. Publicity marketing will always offer a turn-key solution to massive amounts of traffic, branding, marketing exposure and all the bells and whistles of a dozen traditional publicity firms.
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The Successful Way to Become A Stand-Up Comedian
Jan 7th
It takes more than just talent to make people laugh. That is why if you are thinking of becoming a stand up comedian you also have to be gutsy because being on stage in front of a huge crowd can be intimidating. You also have to be smart because you can?t make people laugh if you don?t have anything in your brain at all.
A small notebook and a pen are very essential to any aspiring stand up comedian. Always bring these with you whenever you go as you can’t tell the time when an idea will cross your mind. In case it does, make sure to jot it down so you won’t easily forget it.
Of course, you can write anything you believe to be funny, but remember to still be yourself when delivering the lines onstage. The lines should come out naturally and shouldn’t appear like you forced them out. It’s important, too, to prepare a script or at least outline the stuff that you want to say; or else, you will look stupid in front of everybody.
Another must do before taking the stage is to know the type of audience you will be performing for. This way you’ll be able to adjust your style and your antics accordingly. One thing that you must not do is acting like you are better than them; this only creates a negative impression.
The audience will form an opinion of you even before you deliver your opening sentence, so grab their attention, be confident and show them your funny attitude. People are relaxed and ready for laughs when they sense a comedian is in control.
Many professional comedians have fixed schedules on certain venues. If you have to perform several times a week in one given place, come out with new antics and new sets of jokes every time. You have to consider the possibility that you may be performing before the same group of people and they will certainly not want to hear the same jokes again and again. Explore your creativity and try out different styles.
It is important that you are the one in total control of the situation and not your audience; it can be insulting on your part otherwise. If you sense that your antic is no longer working as much as you expect, don’t wait for tomatoes to come flying right at you. Make the necessary adjustments right away.
Pursuing a career as a comedian is not a joke. Practicing and learning how to deliver a joke with the right timing are very significant to a good comedian. You have to be prepared because it is going to be a long way for you to go and the pay sometimes is not as rewarding as the effort. Stay funny and know what makes your audience laugh; then, you will be fulfilling your goals soon.
Hank Evans appreciates you taking the time to read this article. If you enjoyed it, you can read more from Hank Evans at Watch NCIS Free and Watch Royal Pains Free.
Dental Case Acceptance Could Be Taught In No Time
Jan 7th
In this day and age of high tech many dentists in our country ponder the question about educating their patients. The next question they ask is, “If we educate our patient, will the patient follow what s/he has learned?” It seems that dentists have reached the conclusion that “Dental IQ” has a monetary barrier. If the total dental work is less than $3500 then educating the patient is important for case acceptance. If the treatment plan is more than $3500 then increasing the dental knowledge may not land the case. Here is what you need to know about dental coaching.
To understand dental practice coaching, you must know once the dental health exam has been completed each dentist has his or her own way of presenting the diagnosis to the patient. The suggested treatment plan can be presented. The important ingredient here is to inform the patient of what may or may not happen should the treatment plan not be followed.
The dentist must assume that the patient will follow through with what s/he suggests the treatment plan should follow. If each patient is made aware of what may or may not happen in the future, should the medical care not be provided, this should be reason enough for the patient to agree to the treatment plan. However, what the dentist has not taken into consideration are such things as money, the fear of having the work done, lack of dental insurance, and other factors that cause the patient to think twice.
Most patients can one way or another come up with the $3500 if it is imperative – if they understand the consequences if they do not. This is because this amount of money will not cause so many problems or inconveniences. However, as previously mentioned, once the price tag exceeds that amount then the patient may choose not to go with the treatment plan. Others may postpone treatment or present a stall.
These reasons are enough why a dentist needs to do his or her homework. This involves learning about and understanding each patient’s situation. First, the dentist needs to find out any concerns the patient might have. Then, after understanding the situation the dentist can try to deal with the varied factors. This will save a dentist time in the future. It also helps the patient to feel more comfortable.
Other factors the dentist needs to know and understand include evaluating how dentist treatment fits into the life of the patient. Will expensive treatments be an inconvenience or cause problems. What are the financial abilities of the patient as well as the health problems? More information, more personal, such as a newly divorced or a newly married patient, a newborn in the family, a new job each of these plays a role in what a patient might be able to afford.
Once this information has been accumulated the compilation is referred to as the “fit factors.” Basically, this simply involves the dentist getting to know and understand each patient as well as understand their living situation. Once this data is collected it allows a dentist to meet the needs of each patient.
So, now we get back to the “Dental IQ.” It seems significant that every dentist do his/her dental consulting homework in order to have a better understanding of every patient. By knowing the situation in advance, the dentist might be able to offer an alternative that fits within the patients’ budget. This will give a higher probability of dental coaching.
Green Energy Isn’t Always What It Seems
Jan 7th
Buyer Beware – Using Power Factor Correction and Transient Voltage Surge Suppression to Reduce Energy Costs.
Today’s energy conscious climate has motivated many to do what they can to become more efficient and conserve energy and money. Unfortunately this same climate has prompted others to take advantage of unsuspecting consumers’ wishes to save energy and reduce expenses.
Companies that tout power factor improvement (kVAR correction) and transient voltage suppression are a good example of this bad trend. Lately we are seeing more and more of these companies cropping up and feel it is time to set the record straight.
First, transient voltage surge suppression (TVSS) plays a valuable role in improving power quality to protect sensitive equipment inside a facility. However, TVSS does not save energy. TVSS’s are only active a tiny fraction of a second to protect against voltage surges which only last for less than a millisecond. To actually reduce energy consumption the TVSS would need to actually cut power consumption for an extended period of time which is not what they are designed to do. Again, TVSS is important to protect sensitive electrical equipment but buyers should avoid vendors promising, or even guaranteeing, that they will reduce energy consumption.
Now what about vendors who claim that improving power factor will save 15% or 20% or 30% of energy consumption and corresponding cost? This one is a little trickier.
For residential applications, power factor does nothing to save energy because the typical home already has an average power factor of about 0.97 which is almost the perfect power factor of 1 or unity. In addition, the device (called a capacitor) is placed at the main circuit breaker. According to IEEE 5.5.3.3 capacitors must be situated at or near the respective inductive loads to reduce power system losses by reducing heat and distribution losses known as I2R losses.
So what about commercial and industrial facilities using power factor correction to reduce energy costs? It is perfectly appropriate for a company that is incurring penalties or a kVA billing structure from the utility company to improve the facility’s overall power factor by employing a capacitor bank at the main service entrance or individual capacitors at or near the respective motor loads. Doing so will eliminate the power factor penalties and/or reduce the kVA demand charges on the utility bill which can save significant money and provide a significant ROI on the investment.
But what about power factor correction reducing kWh consumption? IEEE also tells us that I2R losses only account for 2 to 5% of the total load in a facility. Simple math tells us that it would be against the laws of physics to get the 15% to 30% energy reduction claimed by some vendors. Think about it. Even if your facility had 5% distribution losses and you could correct 100% of the problem via power factor correction at every load (which can’t be done) you would still only save 5% at the most. No where near the claims of some capacitor vendors and manufacturers.
All that said, power factor correction when done properly will eliminate utility penalties and kVA demand charges, improve facility power quality, increase electrical system capacity, and save a little energy when applied to the appropriate motor loads.
So make an investment in transient voltage surge suppression and power factor correction when appropriate and necessary. But caveat emptor!
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Collar Pins – Smart Marketing Tools For Your Company
Jan 6th
A corporate gift is an essential tool for building permanent relationships with customers and employees. It has several other roles to play in a company as well, and hence selecting the correct gift is very significant.
Collar Pins, by virtue of their range in terms of colour and design, apart from being appealing, fit the bill perfectly. Due to their attractive styles and the possibility of having the company’s name engraved on them, these pins are quickly gaining in popularity. They can also be printed with the tagline of the organization or can be shaped like a particular product to make them more relevant.
Both employees and customers like collar pins because of their exclusive association. As corporate gifts, they gratify both staff and customers, and hence they help in employee retention and in yielding repeat business.
Price is a critical aspect while selecting a corporate gift. The impact of collar pins outweighs their cost and therefore they are an excellent investment. Their versatility makes them popular among the beneficiaries and unlike several other gifts that are mere showpieces beautifying desks at workplaces, collar pins are carried everywhere. They can be put on everyday to work or elsewhere, which enables them to get a lot of attention, therefore popularising the company’s brand.
The companies, however, have some key points to keep in mind before they give away collar pins as corporate gifts. Durability of collar pins is of prime importance as they are meant for regular use.
The second aspect is printing of design on the collar pins, which must be logical and appealing so that it increases their prospects of being sported on a daily basis. However, if the pin is gaudy or if it lacks balance in design, then people may not like it. The practicality and suitability of use must be emphasized during the design of collar pins so that the wearer doesn’t face any discomfort.
Corporate gifts are an effective way for an organization to extend its presence among its target audience, as such gifts have great exposure and circulation among the public. Collar pins have all the characteristics to excel at this purpose. They are a time-tested promotion medium and have been successfully used by organizations for ages. Companies that have not yet accorded due importance to collar pins as corporate gifts must take serious note of the huge potential of this tool in developing an effective brand identity.
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