There are many times in business that a client just looks at the bottom line in the area of the level of performance they’re receiving when they invest in Search Engine Optimization.

They look at they keywords, they see what they are paying for, but what they do not see are the many other factors that are affecting the outcome of their site.

As a site becomes more optimized, it is being turned into a well devised navigational pattern. This pattern is precisely what the search engine spiders look for. Keep in mind that if your site is easy to index, you’ll get a better ranking in the search engine results.

W3C validation is always going to be important, and as such any website should want to reach it. One thing that it won’t help with however, is the rankings. Yahoo does not care about the validation so long as it has good content. This is what will keep your page at the top.

Properly naming page titles and file names is also quite important, and it helps the spider out immensely during the indexing. Google doesn’t place much value on meta tags, at least not like it used to, but they’re still a huge part of the picture. That being the case, don’t exclude them.

After the site has coded properly, the game then goes up to the next level. Search Engine Marketing is used to drive traffic to the site through various means. Press releases, articles, blogs, RSS/XML feeds, Directory Submissions and User Groups all can bring targeted traffic to a site.

Here is where the collateral benefits of Search Engine Marketing begin to appear. Let’s say that you have been doing a series of press releases where once a week, you talk about a new color of widget. In each press release you also list the other colors of widgets that you have for sale. Even after only the first release gets sent, you’ve already created a valuable In-Bound Link to your site for your Red Widget, but since you included the other colors of the widgets as well, they all pick up IBL’s as well.

There is yet another demonstration of this which is keywords and phrases that you didn’t actually target. When your site talks about different ways to use widgets, as well as their colors, then there are many different phrases being used on your site that you can now be ranked on.

So you’ve now seen a bit of what your website can do when it is properly optimized. Done properly, each page will have a rank, and that rank will drive more traffic to your website.

One other thing that you should concern yourself with is geo targeting. This isn’t something that has been implemented everywhere yet, but it scans your pages for addresses, and if you are a brick and mortar business, then having your address indexed by it’s geographical location is very important.

As you are searching Google to find your page rankings, make sure you try the other keywords that you might have. It could very well surprise you to see exactly how many times your page comes up on an obscure keyword.

As the founder and actual CEO, Ricardo d’Argence has been in the field for more than twenty years. Alojate.com is now one of the biggest web hosting providers in Mexico, offering a range of solutions for all business needs. Dedicated servers, SEO, factura electronica, web hosting & registro de dominios.