Jordan McPelt

What is it about Dell that sets it apart from its countless competitors? With the ballooning personal computer industry and its soaring demand coupled with new and existing companies quickly capitalizing on this growing need, consumers still flock to Dell for their pcs. By why? It’s a secret. Well, perhaps not a real secret — just one that is known by new and loyal Dell followers. That secret is price and quality. Not much of a real shocker, this we can all concede. But finding that right dependable product at the right price with all the right features — that’s a find. And, that’s a secret.

From the company’s launch in 1984, Dell quickly set the standard for low prices, and has always been widely accepted for their ability to offer rock-bottom prices. The organization’s secret to success lies in its manufacturing processes. Manufacturing and producing their pcs at their own facilities has allowed Dell to keep costs significantly down.

The organization further implemented and perfected its lean production techniques, and these low costs directly translate into low consumer prices. With pc prices currently as low as $299 for their Mini laptops, $499 for their Inspiron models, $649 for their Studio models and $749 for their XPS models, Dell clearly sets the standard. Their prices are low because their costs are low. Period. And the consumer benefits.

However, price shares some room at the top. Its partner is quality. With its previously mentioned perfected manufacturing processes, efficiency (low cost) is only merely a byproduct. Its true goal is quality. And, this is where Dell sets itself apart from the competition. From the most basic PCs used primarily for surfing the web to the most advanced and ultimate gaming laptop available, all are backed by the quality of its components, and all include Intel processing chips. These include Intel Celeron, Pentium, Core 2 Duo and Centrio 2. With all laptops carrying these dependable and well-respected processing cores, this is one of the features that really sets Dell apart.

Dell has its followers. Not only are they highly pleased and vigilantly loyal, but they have a secret. Their secret is that they found the best PCs for price and quality. The competition pales in comparison, and they continually research, develop and implement products and marketing strategies to chip away at this industry leader. They do this because they realize Dell has unlocked this secret. And it is a secret that the organization is highly effective in sharing with its customers.

There is a place online where small and medium sized business owners meet to do research, find new technology, and collaborate with each other. If you are a small-medium sized business owner and have not checkout out the Dell 360 Small Business Website, then you are missing out. Running your small-medium business is a daily challenge. Dell has provided a place where you can seek advice, to find marketing strategies, make technology choices, and learn about other businesses like yours. This site can be a vital part of making your business grow.

This website contains several articles pertaining to subjects specific to running a small business. In fact, many of them are written by small business owners. They contain great information and advice on such topics as marketing, technology, efficiency and small business success stories. If you want to learn about ways to improve your small-medium business, cut costs, or to solve a complex business problem, the best place to start is by learning about other small businesses. And the Dell 360 Small Business Website is a great place to find them.

Sharing information is vital to the growth of small and medium businesses. So the site itself is really like a two way street in terms of communication. It is not just a place where small-medium business owners can go to find information, it is a place they can go to communicate with others.

Many small-medium business owners do not have their own personal IT person. So, they are on their own when it comes to purchasing and installing computer technology. This becomes a real issue when there are problems with their IT equipment and they have to troubleshoot on their own. That is another value of this site. Small-medium business owners who want to find our more about how to use the products they purchases, or who need help in troubleshooting and/or solving issues with their IT equipment have a common place to go for this information.

Lastly, the most impressive feature of this site is the community involvement. This is not just a site that allows small-medium business owners to come and look at information. It gives them the opportunity to collaborate and share information through blogs and forums. Small-medium sized business owners can share online conversations across the globe with others in the same industry, and gain valuable insight in the process. The ability to pool resources in terms of information is extremely important to any business owner, and Dell makes it easy with this website.